LA CROSTA case | Desire Agency

Food & Beverage · Creative Direction · Social Media · Content Production

Instagram feed redesign
Photo production
Reels production
AI-generated video
AI characters
Stories
Graphics

We combine creative storytelling, new technologies and consistent visual communication to make La Crosta stand out across both digital and physical spaces.

They came back
After a short break and working with another team, La Crosta returned to us to continue developing its brand communication.
Mascots and AI
Original brand mascots from scratch, animated formats with these characters, and AI-generated visuals for Stories, posts and Reels.
Production
Professional studio photoshoots and video production based on the content strategy.
Campaigns and print
Graphic design, print materials and custom window banners, plus marketing campaigns, special promotions and giveaways.

The feed, before and after

Before: phone photos of food outdoors, each post on its own. After: one visual code. Saturated red, yellow and orange backdrops, models styled like a fashion shoot, red lips, and the food as the accessory.